the national geographic society case study analysis

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The idea was to engage, educate and involve NGS audience by providing personalization as well as niche interest through developing an ecommerce strategy.

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Strategy formulation.

Thus, this would ultimately dilute the big picture-promoting growth and brand awareness through consumer engagement. It … 0000697446 00000 n One option was to have the senior manager report to Global Media Group, the second option was to report to the Enterprise Group and the third option was to report directly to Fahey. Change management. Leo Rafael Reif is the president of the Massachusetts Institute of Technology (MIT) and is currently in the midst of an ensuing storm on the campus.

This is not a research paper, so you should not do any research on NGS! I also attached the textbook of this course. Do you have a 2:1 degree or higher?

If you need assistance with writing your essay, our professional essay writing service is here to help! They were not supposed to take risk. Circulation of National Geographic Magazine (NGM) had declined from 7.3 million in 2000 to 5.2 million in 2009. You should decide on the 5-8 key internal and external target audiences for the e-commerce initiative. 0000066703 00000 n Second largest magazine readership title was held by National Geographic Magazine. 0000064201 00000 n Communication plan Assume that John Fahey, National Geographic Society’s (NGS) CEO, has actually hired someone to assume the e-commerce role described in the case study. Organizational structure

0000040880 00000 n It is a non-profit organization of science and education.

National Geographic Society (NGS) was founded in 1888. Organizational leaders are consistently subjected to competing demands that translate to ethical dilemmas. NGS wanted to increase their revenue that was declining for last few years. Our case solution is based on Case Study Method expertise & our global insights.

0000039851 00000 n Home » Case Study Analysis Solutions » The National Geographic Society, In January 2010, John Fahey, CEO and Chairman of the Executive Committee of the Board of Trustees of the National Geographic Society in Washington DC, (NGS), must determine the best way to organize the 121 years the organization focused on the mission to a world of digital convergence rate and lower sales of magazines. 0000086279 00000 n Prod. This proposal could be regarded as an excellent one, it that it facilitated a breakdown of the different market segments the company had, and enable its personnel to focus on them using appropriately constructed strategic models. He wanted NGS to remain in the industry for the next 110 years. The National Geographic Society HBS Case Analysis. 0000429758 00000 n To enhance their effectiveness, color cases should be printed in color. The shift in the focus of NGS after more than 100 years of operation, may also in the short term alienate its customers, and when this is coupled with the possible retaliations from its previous partners, who may then provide support to its competitors, NGS may have problems keeping its members among the international audience.

He wanted to hire an e-commerce executive. xref As a result of these strategic accomplishments, NGS was able to strive and gain higher levels of competitiveness, even in very challenging market environment. Subjects Covered Managers wanted to increase sales of their business unit. 0000039405 00000 n Staff was highly frustrated at NGS.

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Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. The mission to” inspire people to care about the planet” would mean collaboration and willingness to share ideas across various groups and rewarding successes instead of just punishing failures.

Another issue of NGS was that the attitude of their employees was not as good as it should be. In essence, by making changes in culture and values of the organization, emphasizing the importance of collaboration rather silo way of thinking and placing the right individual such as a senior manager in charge of ecommerce, Fahey is pulling multiple levers to facilitate integration and lift the value proposition of the NGS higher than its competition. First, Fahey already has 14 direct reports and second (perhaps more importantly) this position is meant to be centralized thus bridging the gap between various product groups while fostering a holistic view customer needs. Part 1: Stakeholder Analysis Matrix (20 points) Then conduct a stakeholder analysis using the attached matrix: Stakeholder Analysis Matrix(2).docx attached. NGS has championed and preserved the art and science of cartography through magazines, books, exhibits, and programs. NSG’s mission was to discover as well as to inspire people.

Research shows that whenever communication is unidirectional, the discourse instantly becomes ineffective. There was no collaborative structure at NSG.

Third, the group already supported the idea of centralization (at least in part) through developing products and retail programs that supported the NGSs’ overall mission. Printing industry was suffering.

Business models The National Geographic Society (Abridged) case analysis, The National Geographic Society (Abridged) case study solution, The National Geographic Society (Abridged) xls file, The National Geographic Society (Abridged) excel file, Subjects Covered Business models Change management Media relations Organizational structure Strategy formulation Technology by David A. Garvin, … Marketing Strategy formulation

Looking for a flexible role? 0000040856 00000 n 0 David A. Garvin, 0000076301 00000 n The National Geographic Society (Abridged) Case Solution,The National Geographic Society (Abridged) Case Analysis, The National Geographic Society (Abridged) Case Study Solution, In January 2010, John Fahey, President, CEO and Chairman of the Board of Trustees' Executive Committee in Washington, DC, the National Geographic Society Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. MIT Case Study Literature & Language Case Study Paper. �}x�T����@]�����d�&eTf��Q%�qFL�oRGX̰���ǒ�N� �FӭDǒ`��������,�V0 ����%;��h���Z�n�6^AǦ}�~v�s\2l��R> ����$�{0��edq�c��ʪ�l�]h֒��U�|Z�)A֟��>菫 It could be argued that purpose was greatly inculcated within the organization through its new mission, when it was revealed that the institution was deploying scientific, educational and media assets to focus on both problems and solutions in areas like climate, living habitats, and planetary lifelines and the languages and cultures that are pertinent to the human story. Therefore as the concept of new membership became more paramount so did the need to develop ecommerce strategy as a catalyst in engaging members, making membership more meaningful experience and increasing revenues. NGS has another issue of not giving incentives to their employees. Company Registration No: 4964706. 0000017368 00000 n Competitive advantage of National Geographic Society is to relate scientific components with inspiring stories. To compete in the digital world the organization had to shift from providing limited platform deliverables in a form of magazine or network programming to a more robust multiplatform digital business. 0000039875 00000 n 0000071684 00000 n Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. 0000042227 00000 n

Carin-Isabel Knoop 12 million unique visitors visited NGS website per month. As a manager, it is important to create a balance between scarce resources and the respective organizational needs. Feedback is very critical in any level of interaction. His expansive experience was a substantial point of consideration when he got the job because he has been in the institution for about four decades.... Case Analysis. 0000040412 00000 n

Your plan should support two primary business objectives: 1) Strengthen the relationship with NGS subscriber/members in order to drive revenue growth; 2) Coordinate web-based offerings and outreach across NGS’s various departments in order to drive efficiency and promote cross-functional innovation. 0000076502 00000 n There was a purpose behind every story telling. 0000633322 00000 n You are the communication adviser to this new senior vice president, who will be reporting directly to Fahey. Another issue was from member’s side. This is just a sample partial case solution. The proposal for new membership was therefore a vital towards the future development of NGS ensuring that the organization would remain viable and sustainable in future market. Print media revenue has downward trend. 0000042174 00000 n 0000042367 00000 n We are an established and reputable company, with over 10 years in the essay business. Another issue of NGS was that every business unit had its own website.

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